Podcasting Strategy

Explore podcast-based marketing strategies for organizations and entrepreneurs

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About the Podcast

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Podcasting Strategy
Podcasting as content strategy for business, personal and audience growth

About your host

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Juergen Berkessel

Juergen Berkessel is the founder of Polymash, a digital strategy agency focused on podcast production, SEO, and content marketing for mid-sized businesses, solo entrepreneurs, and non-profits. With a background spanning graphic design, user experience, and programming, Juergen brings a methodical approach to digital marketing and podcasting. Since 2010, Juergen has led Polymash in developing SEO-driven strategies that help podcasts and organizations reach new audiences through organic search, conversion-focused content, and effective digital campaigns. He is also creator of the Podcasting Resources Guide, and regularly shares insights on podcasting and digital strategy.