Episode 10

How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform.

StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process.

The StoryChief platform has evolved and grown since then, and yet much has stayed the same.

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Podcasting Strategy
Podcasting as content strategy for business, personal and audience growth

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About your host

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Juergen Berkessel

Juergen Berkessel is the founder of Polymash, a digital strategy agency focused on podcast production, SEO, and content marketing for mid-sized businesses, solo entrepreneurs, and non-profits. With a background spanning graphic design, user experience, and programming, Juergen brings a methodical approach to digital marketing and podcasting. Since 2010, Juergen has led Polymash in developing SEO-driven strategies that help podcasts and organizations reach new audiences through organic search, conversion-focused content, and effective digital campaigns. He is also creator of the Podcasting Resources Guide, and regularly shares insights on podcasting and digital strategy.