Juergen Berkessel profile pic
Hosted by Juergen Berkessel

The
Podcasting Strategy Show

Explore podcast-based marketing strategies for organizations and entrepreneurs

20+
Podcasts Launched
3.5K+
Episodes Produced
1M+
Listeners Served

The Podcasting Strategy Show's Mission

We are here to help entrepreneurs and businesses with podcast-based growth and content marketing  strategies.


Latest Episodes

Podcasting as content strategy for business, personal and audience growth

All  Episodes
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1
Ep
4
Content Marketing
Sep 15
15
 MIN

Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.

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1
Ep
3
Content Marketing
Sep 8
12
 MIN

Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.

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1
Ep
2
Content Marketing
Sep 1
10
 MIN

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.

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1
Ep
1
Content Marketing
Aug 27
11
 MIN

Do you have a podcast? Then you're doing syndication already, at least for your podcast audio. But what about your show notes and web content?

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1
Ep
0
Podcast
Aug 18
2
 MIN

Explore podcast-based marketing strategies for organizations and entrepreneurs.

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About The Podcasting Strategy Show

This show is for business podcasters and organizations considering podcasting for their business.

We explore podcast-based content marketing strategies and stories from organizations and entrepreneurs.

Podcasting strategy aims to help podcasters and pod-curious businesses. We examine the many ways that business podcasting can work in B2C and B2B context, and lead brand awareness and a more engaged audience. This show will bring you our own strategies as a podcast production agency, and also stories, tips and advice from our guest podcasters.

About Podcasting Strategy
Juergen Berkessel profile pic
YOUR HOST:

Juergen Berkessel

Podcasting Strategist

Helping  entrepreneurs and organizations  make the most of podcasting since 2010.

Some of our podcasts