Juergen Berkessel profile pic
Hosted by Juergen Berkessel

The
Podcasting Strategy Show

Explore podcast-based marketing strategies for organizations and entrepreneurs

20+
Podcasts Launched
3.5K+
Episodes Produced
1M+
Listeners Served

The Podcasting Strategy Show's Mission

We are here to help entrepreneurs and businesses with podcast-based growth and content marketing  strategies.


Latest Episodes

Podcasting as content strategy for business, personal and audience growth

All  Episodes
Podcasting Strategy Cover Art
S
1
Ep
10
Content Marketing
Nov 3
30
 MIN

When podcasters market their show, podcast directories only distribute their audio, and are an incomplete solution. Here's how to widely syndicate your episode show notes content for quick traffic and SEO rank wins.

More...
Podcasting Strategy Cover Art
S
1
Ep
9
Content Marketing
Oct 27
20
 MIN

As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.

More...
Podcasting Strategy Cover Art
S
1
Ep
8
Content Marketing
Oct 13
30
 MIN

It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That's why you need an Artificial Intelligence tool.

More...
Podcasting Strategy Cover Art
S
1
Ep
7
Content Marketing
Oct 6
25
 MIN

Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.

More...
Podcasting Strategy Cover Art
S
1
Ep
6
Content Marketing
Sep 29
21
 MIN

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.

More...
Podcasting Strategy Cover Art
S
1
Ep
5
Content Marketing
Sep 22
17
 MIN

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.

More...
Podcasting Strategy Cover Art
S
1
Ep
4
Content Marketing
Sep 15
15
 MIN

Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.

More...
Podcasting Strategy Cover Art
S
1
Ep
3
Content Marketing
Sep 8
12
 MIN

Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.

More...
Podcasting Strategy Cover Art
S
1
Ep
2
Content Marketing
Sep 1
10
 MIN

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.

More...
Podcasting Strategy Cover Art
S
1
Ep
1
Content Marketing
Aug 27
11
 MIN

Do you have a podcast? Then you're doing syndication already, at least for your podcast audio. But what about your show notes and web content?

More...
Podcasting Strategy Cover Art
S
1
Ep
0
Podcast
Aug 18
2
 MIN

Explore podcast-based marketing strategies for organizations and entrepreneurs.

More...

About The Podcasting Strategy Show

This show is for business podcasters and organizations considering podcasting for their business.

We explore podcast-based content marketing strategies and stories from organizations and entrepreneurs.

Podcasting strategy aims to help podcasters and pod-curious businesses. We examine the many ways that business podcasting can work in B2C and B2B context, and lead brand awareness and a more engaged audience. This show will bring you our own strategies as a podcast production agency, and also stories, tips and advice from our guest podcasters.

About Podcasting Strategy
Juergen Berkessel profile pic
YOUR HOST:

Juergen Berkessel

Podcasting Strategist

Helping  entrepreneurs and organizations  make the most of podcasting since 2010.

Some of our podcasts